As Canada rolls out nationwide legalization there will undoubtedly be a few glitches here and there. One such glitch showed up yesterday in the province of Ontario. There, the Ontario Cannabis Store’s website mislabelled a very specific cannabis product.
A Mislabeled Marijuana Topical
From there, your skin absorbs the cannabinoids. That’s what produces the bodily and cerebral effects you eventually end up feeling.
Within the world of topicals, there are several different types of products. One area that has received a lot of attention is cannabis-infused lubricants. Not surprisingly, these products are designed with a very particular and very sensitive use in mind.
Yesterday, when weed became legal in Canada, the Ontario Cannabis Store’s website mislabeled a line of cannabis lubricants. Instead of listing the product as an “intimate” lube spray meant for use on the genitals, the site listed the product as an oral spray for “sublingual” use.
The product is made by Canadian cannabis company Hexo. The lube is marketed “particularly for women,” although men typically report positive experiences using cannabis-infused lubricants as well.
According to Canadian media sources, the labeling error was quickly identified and was apparently fixed by 7 p.m. yesterday. The mistake was chalked up to being an innocent—and somewhat humorous—kink in an otherwise effective roll-out of legal weed.
“We always knew there was going to be bumps along the road,” said Terry Lake, Vice President of Corporate Social Responsibility at Hexo. “No country has done this to this extent.”
Legal Weed in Ontario
Yesterday’s launch of legal weed wraps up a massive legislative effort, years in the making. That includes efforts at both the national and the provincial levels.
While weed is now legal throughout the entire country, provinces and local governments still have the ability to set a number of their own rules and regulations. In Ontario, for example, lawmakers put together the bulk of their province’s marijuana rules as early as November 2017.
One of the most notable parts of these rules has to do with where adults in Ontario can purchase legal weed. Unlike many provinces that have brick and mortar dispensaries, Ontario is going exclusively online—at least for the immediate short term.
More specifically, the Ontario Cannabis Store is the sole seller of recreational weed in the province. As such, their site is expected to have tons of visitors, making it likely that yesterday’s mislabelling error may have been highly visible.
Moving forward, the province has plans for the Ontario Cannabis Store to expand to include a number of physical retail stores. These plans reportedly include building as many as 150 stores by 2020.
Additionally, there could also be plans for private stores. But even private stores would still rely on the Ontario Cannabis Store for all their products.
According to the Ontario Cannabis Store’s website: “We operate the sole legal online store for recreational cannabis in Ontario, and will become the provincial wholesaler of cannabis for private retail stores once a legislative framework is in place.”