THC Branding for Edibles in Colorado
Last year, a 19-year-old ate over six times the recommended dose of marijuana cookies and jumped from a fourth-story balcony to his death. This story prompted the CDC to recommend clear labelling on edible packages. Colorado took the first step towards the CDC’s advice with new labelling. Now all Colorado edibles will feature THC branding to avoid confusion.
THC Branding Details
The rule officially took effect on Saturday. Colorado’s new “universal symbol” for marijuana-infused treats will be on the inside and out of the package. This means, when you take your brownie out, you’ll see the same symbol that was on the package. The symbol on every package is a diamond, bordering the letters, T-H-C.
The rule also requires all packages to include childproof zippers and lids. Additionally, all products must have “keep away from children” warnings as well as do not eat before driving or while pregnant labels.
“We want to ensure that people genuinely know the difference between a Duncan Hines brownie and a marijuana brownie, just by looking at it,” said state Rep. Jonathan Singer, a Democrat that sponsored the law.
Edibles like granola bars and marijuana-infused drink powders cannot be stamped. The state decided on new packaging rules for impossible-to-stamp items. For example, sodas now come in small single-serve bottles.
Avoid Accidental Consumption
Most noteworthy is how this law is designed to prevent accidental use. A 2016 study in a Children’s Hospital Colorado found that nearly twice the amount of children were treated for accidental marijuana ingestion after legalization.
Fortunately, marijuana ingestions are still relatively rare. From 2009 to 2015, 81 children were treated for accidental pot consumption. Authors of the study noted that “poor child supervision” and product storage were a part of one-third of the cases.
Even so, the reports of accidental ingestion caught the eyes of Colorado lawmakers. As a result, Colorado is now the only state with a universal symbol on the treats themselves.
Ensuring No Appeal to Children
Starting next year, the state will also be banning any cannabis-infused products in the shape of fruit, animal or human. No cartoon characters on packages either. Any images deemed attractive to kids are illegal.
“It’s a step in enhancing public safety and making sure that marijuana is out of the hands of children.” – Ron Kammerzell, head of enforcement for the state Marijuana Enforcement Division.
The Final Hit
Time will tell whether or not the child-proof packaging will work. If everything works out, Children’s Hospital Colorado should see a decrease in accidental pot ingestion cases. So far, there are no signs of any other states implementing a similar law. Perhaps more states will follow if Colorado’s new rule leads to success. Until then, medical marijuana users should find ways to store their edibles properly.