Corporations continue to target cannabis companies for similar branding. Most recently, Toys R Us goes after weed dispensary Buds R Us. The dispensaries logo features a giraffe in a car with a fat cone joint hanging out of his mouth. The small business is surprised Toys R Us would come after them.
Toys R Us vs. Buds R Us
The owner of Buds R Us received a letter last week from Blank Rome, counselors at law.
The letter states that he infringed on Toys R Us’ intellectual property with the name of his dispensary and the logo which looks like Geoffrey the Giraffe smoking weed.
“I thought it was a joke to tell you the truth, like really Toys R Us coming at us, we’re just a small business out here,” he said.
Unfortunately, the letter is a reality for Buds R Us and any other cannabis company using branding that is similar to other popular names and logos.
Employees believe the business should have had no impact on Toys R Us. They just thought the giraffe smoking a joint would be funny to their customers.
“I think that with the tongue and cheek understanding of the logo, I don’t think anybody is going to confuse the two companies,” said Paul Tylenda, Buds R Us’ attorney.
“I don’t think it’s that big of a deal if we switch up our name and we got a couple ideas in the works so I don’t think it’ll be a problem,” the owner said.
For other companies with products in several dispensaries getting sued over intellectual property is a bigger deal.
Cannabis Companies Sued Over Intellectual Property
Buds R Us isn’t the first small business in the cannabis industry to receive a letter over intellectual property.
Before that, their strains had to be taken off the shelves of dispensaries. After rebranding, you can find GSC or GG#4 at your local dispensary but not the full names.
Any cannabis business using similar branding to a popular non-cannabis company will likely be served a similar letter.
Cannabis businesses are starting to receive equal treatment but not in the ways they hoped.
They still can’t take their money to federal banks like other businesses. As a result, most operate as cash-only businesses. However, they’re still expected to strictly follow copyright infringement laws.
Final Hit: Toys R Us Goes After Weed Dispensary Buds R Us
Toys R Us goes after weed dispensary Buds R Us forcing them to consider changing names. Future business owners looking to enter the cannabis industry should be conscious of copyright infringement laws.