Weed strain names have recently come under attack. In the past, cannabis was sold completely underground. Since there were no legal companies to hold accountable, growers and sellers could name strains anything they wanted. But now that pot is becoming legal in several parts of the United States things have changed. In fact, there is a Gorilla Glue lawsuit between the makers of the adhesive and the creators of the strain. The Gorilla Glue legal battle is still ongoing. Here is what we know so far.
Gorilla Glue Legal Battle Puts Strain Name Under Fire
This isn’t the first time a strain name that used other peoples intellectual property faced consequences. Before the Gorilla Glue legal battle, cease and desist letters were sent out to dispensaries selling the strain “Girl Scout Cookies,” because the Girl Scouts of America took legal action.
They have trademarked the name and have exclusive rights to its use. Since receiving the letters, dispensaries have been taking the strain off their shelves or renaming it something like “Cookies.”
Now the makers of the popular Gorilla Glue #4 strain are facing a similar battle in the Gorilla Glue lawsuit filed earlier this year. The makers of the glue are suing the makers of the weed strain to protect the brand they’ve spent two decades building.
Gorilla Glue Co. (The Glue)
Gorilla Glue Co., the makers of the famous glue, have filed a 140-page complaint against GG Strains, the makers of the popular Gorilla Glue #4 cannabis strain.
Gorilla Glue Co. wants to be clear that they are not against cannabis. They just believe GG Strains is taking away from the name they worked hard to build.
A few years back, Google searches for Gorilla Glue would only yield pictures of the adhesive. Today, you’ll find scattered results for both the glue and the trichome-covered cannabis buds. However, only the adhesive company has trademark rights to the name.
Gorilla Glue Co. believes that the defendant selected the name of the strain with the express purpose of trading on the goodwill and reputation for strength and stickiness created by Gorilla Glue Co.
“This lawsuit is not a comment on any federal or state policy matters, medical or pharmaceutical issues, or choices in recreation,” the complaint said. “But Gorilla Glue has a famous, valuable brand built through tremendous products and strong consumer confidence, and as a business matter must take appropriate steps to protect its rights.”
They also want the strains name changed to avoid confusion about any affiliation between the glue brand and the cannabis brand.
GG Strains (The Strain)
GG Strains realized how much of a threat the lawsuit is and began a rebranding campaign similar to the one that happened with Cookies.
Does that mean we won’t be seeing Gorilla Glue on the shelves of dispensaries? It will still be there but under a different name. In an attempt to rebrand the strain without losing the reputation they’ve built, GG Strains abbreviated the name of their most popular strain to GG#4.
GG Strains believe they should be able to coexist with the glue company in the same way that Dove soap and Dove chocolate do. They sell completely different products, so there’s no reason for one to come after the other over having a similar name.
Final Hit: Gorilla Glue Lawsuit
The Gorilla Glue legal battle goes on. GG Strains is now seeking a two-year transition period to rebrand their strain to GG#4.
The company is confident that growers and dispensaries that sell or grow their strains will follow in their footsteps to avoid legal action. The outcome of Gorilla Glue Co. v. GG Strains will help us understand where cannabis companies stand when it comes to intellectual property rights.