Willie Nelson is Growing Weed
Willie Nelson recently began his own cannabis brand earlier this year. After purchasing one of Denver’s first pot business’ license to cultivate cannabis and infuse cannabis products. The “Willie’s Reserve” cannabis brand has already debuted in Washington.
Willie Nelson’s License To Grow
After the Nelson family and team’s acquisition of “Denver Relief” the team will begin growing and distributing in Colorado. Nelson has gone from singer to activist to cannabis distributor to cannabis producer, all in one lifetime!
Denver Relief sold their license to grow and produce marijuana-infused products to CMH brands. CMH brands is a “licensee and producer of Willie’s Reserve.”
When asked how they feel about the deal with Nelson’s team and family, Denver Relief co-owner Ean Seeb told us:
“Although the ownership is passing along, the mission and vision of what we were trying to accomplish within Denver Relief is synonymous with what CMH Brands and Willie Nelson are attempting to accomplish.”
Denver Relief’s owners had been reportedly working on the deal with Willie’s team for 6 months. The Denver Relief owners also sold their storefront to Terrapin Care Station, who will be carrying Willie’s Reserve products. On August 8th Willie’s Reserve products will go on sale in Colorado at select stores including Lucy Sky Dispensary, Mindful, Simply Pure and Terrapin Care Station.
Willie’s Vision For Willie’s Reserve
“I’ve smoked enough and I want to give back,” Nelson said. “Now that legalization is spreading across the country, there’s a great opportunity to build a company that can help a lot of people.”
Nelson’s team wants to begin growing so that they can grow a good portion of the cannabis used in his products. His line of products will include cannabis in flower form, pre-rolled joints, and CO2-extracted cannabis oils in disposable vape pen cartridges. Although many of the Willie’s Reserve products will use cannabis grown by the company in Colorado, not all products will be in-house grown.
Nelson’s team began distribution in Washington by working with small-batch farmers. The team plans to take this same strategy in Colorado. So some products will be grown by small-batch Colorado farmers and the rest will be made in-house.
Co-owner of Denver Relief and his business partners were able to meet with Nelson after his concert at the Fiddler’s Green Amphitheatre in Colorado. They symbolically handed over their set of keys to the singer and briefly shared their original vision for Denver Relief with him. The Denver Relief team left the theatre confident that Willie’s Reserve will carry on their mission.
Willie Nelson has fought for marijuana reform in the past so he’s no stranger to the plant. While serving as co-chair of the advisory board of the National Organization for the Reform of Marijuana Laws, he fought to make marijuana enforcement the lowest priority for many local law enforcers. Nelson has proved himself as an activist who cares about issues that matter. Throughout his career the singer-activist has looked out for others and we hope he carries on this tradition after entering the marijuana business.