For many people, the 4th of July is closely linked to very specific items: hot dogs, burgers, cold beer, fireworks. Now, it looks like cannabis might be moving onto the list of 4th of July staples.
According to new industry data, there was a massive spike in legal marijuana sales in the days leading up to and including July 4. Here’s how much weed Americans bought for this year’s 4th of July.
Sparking Up for the Fourth
According to data from Akerna Corp., which tracks various metrics and trends related to the cannabis industry, there was a huge uptick in cannabis sales prior to July 4. Specifically, cannabis sales climbed up to $400 million throughout those days. That’s roughly 60 percent more than daily and weekly averages during regular weeks.
Obviously, analysts believe this activity was all in preparation for celebrating the holiday. Specifically, the numbers show a steady increase in sales in the days leading up to July 4.
For example, on Sunday, June 30, the U.S. had its highest-grossing Sunday. In fact, cannabis sales on Sunday before the Fourth were 50 percent higher than other Sundays, on average.
Similarly, Monday, July 1 was the highest grossing Monday so far. Sales were 45 percent higher than on other Mondays.
This trend also holds true for July 2 and July 3, with each of these days becoming the highest grossing of the year. Specifically, July 2 saw 53 percent more sales than average daily sales, while July 3 saw a massive 112 percent increase over other daily sales figures.
This flurry of activity also extended to July 4 itself—despite the fact that many dispensaries were either closed for the holiday or closed early for the holiday. More specifically, sales of legal cannabis on July 4 barely edged out national daily averages.
Even more, the stats show that individual customers purchased more weed per dispensary visit last week than they normally do.
For example, purchase totals were three dollars higher last week than normal averages. Similarly, customers normally purchase an average of 2.64 products per dispensary visit. But in the days leading up to the Fourth of July, customers purchased an average of 3.04 products, an increase of 15 percent.
Cannabis and Holidays
All of this points to a strong connection between legal cannabis and the way people celebrate. Specifically, it appears that people tend to buy and consume more marijuana on holidays than they normally do.
And that shouldn’t be very surprising. Cannabis has long been steeped in a celebratory culture. So much so, in fact, that the marijuana world has essentially created its very own holiday: 4/20.
And interestingly, it appears that cannabis culture could be in the midst of adding another holiday to its calendar. July 10, or simply 710.
The use of 710 comes from the word “OIL.” Specifically, if you were to flip the word “OIL” upside down it would like the numbers 710.
Now, many dab enthusiasts have adopted 710 as a kind of code for dabbing. As an outgrowth of this trend, July 10 is quickly becoming a day for many to celebrate their love for concentrates.
If 710 takes off, it could make July a massive month for cannabis sales—especially in light of the huge uptick in sales now linked to the Fourth of July.