Peter Tosh is the reggae star who helped jumpstart a global movement to legalize marijuana when he released the hit song “Legalize It.”
Now, his legacy will live on thanks to a brand new cannabis company called Peter Tosh 420.
The company was started by Tosh’s daughter Niambe McIntosh. She also teamed up with music industry veteran Brian Latture and cannabis entrepreneur Steven Trenk.
According to a press released published by the company, Peter Tosh 420 will focus on producing organically grown cannabis products.
But for McIntosh the entire effort is about much more than trying to make money in the legal cannabis industry.
“This venture is not just about business,” she said. “It’s about spreading my father’s message of equal rights and justice, while bringing what he believed was a sacred herb to the world and doing good deeds in the process.”
McIntosh said that a portion of every sale will go to the Peter Tosh Foundation.
Tosh’s family runs the Foundation, which helps fund a number of social justice projects.
“We want Peter Tosh 420 to be a global force for doing good work,” McIntosh explained.
“We will support such issues as childhood education, social justice, equal rights, cannabis legalization, and other humanitarian causes.”
2016 is a fitting year for the launch of Peter Tosh 420. This is the 40th anniversary of Tosh’s first solo album which featured the single “Legalize It.”
Peter Tosh Legalize It 1976
When the song was first released it was banned in Jamaica and many other countries around the world because of its revolutionary message.
Although he was assassinated in 1987, when he was only 42 years old, Tosh’s influence on cannabis culture is still strong. April 20 has been named Peter Tosh Day in Jamaica.
But as many people have pointed out, Tosh was anything but the stereotypical stoner that some people make him out to be. His love of ganja was part of his spiritual life as a Rastafarian.
And his focus on marijuana legalization was part of a larger project to fight against social injustice, political corruption, and oppression.
(Photo Credit: Reason)