Last weekend, Netflix created 12 weed strains inspired by some of the company’s most popular shows. And people apparently loved them. In three days, the dispensary that sold the strains moved more than 100 jars of weed.
Netflix Weed Strains Prove Successful
When we reported last week on Netflix’s line of weed strains released as part of a marketing campaign for their cannabis-themed show “Disjointed,” we predicted that the launch would be successful.
But what we didn’t know at the time is exactly how successful it would be. According AdWeek, the streaming service and their partners moved over 100 jars of the Netflix-inspired bud. That’s roughly equivalent to a pound of weed.
That’s right: Netflix created 12 weed strains and sold more than 100 units in three days. The weed strains, which were officially announced on August 25, were sold with the help of Alternative Herbal Health Services (AHHS), a dispensary based out of Los Angeles’ West Hollywood district.
The sale, which took place at a pop-up event hosted by the retailer, ended on Sunday. The work behind the campaign, which Netflix, AHHS, and the marketing firm Carrot all collaborated on, began six months ago.
Each of the twelve strains was paired with a popular original comedy created and streamed on the streaming service.
From there, the varieties were respectively tailored to suit the mood and theme of each show: for instance, indica-dominant strains were matched with “sillier”—i.e., more relaxing—proferrings, while sativa-strong types were coupled with dramedies.
While “Disjointed” had three different strains under its belt—the Omega Strain, Eve’s Bush, and Rutherford B. Haze—the rest of the shows were allotted one varietal each.
Final Hit: Netflix Created 12 Weed Strains And Sold Almost a Pound of Weed In Three Days
As AdWeek was quick to note, Netflix had no involvement with actually selling the strains. Carrot’s executive creative director Jonathan Santoro explained that all partners, including AHHS, worked with lawyers to make sure that all sales were strictly according to legislation in the state of California.
Ergo: while Netflix might be an international company, they in no way violated federal statutes.
“Netflix or Carrot never physically touched the flower,” Santoro emphasized. AHHS were the only co-partners to handle the actual product, as well as package it. Carrot exclusively dealt with marketing the weed strains.
When asked how they could have correctly marketed each strain without testing it out first, Santoro added, “I don’t know if I can legally answer that question, but it is fair to say that Carrot did the research necessary.”
So, can you still purchase any of the 12 weed strains if you didn’t get a chance to stop by AHHS last weekend?
Unfortunately, that’s a no. As of now, the limited event hasn’t extended its run. There’s also no word as to whether any or all three companies will reprise the pop-up.
But just in case they do, here’s a list of each show and its corresponding strain:
- Wet Hot American Summer: Ten Years Later (Camp Firewood)
- Bojack Horseman (Prickly Muffin)
- Arrested Development (Banana Stand Kush)
- Chelsea (Vodkush)
- Grace And Frankie (Peyotea 73)
- Lady Dynamite (Sassafrass OG)
- Santa Clarita Diet (Baka Bile)
- Orange Is The New Black (Poussey Riot)
- Mystery Science Theater 3000: The Return (Moon 13)
And you never know: Netflix created 12 weed strains and sold almost a pound in three days, so it might be too tempting for them not to try and replicate that success once more. Bring it on.