In 2015, Wiz Khalifa founded Khalifa Kush Enterprises (KKE) with the goal of delivering top-shelf cannabis products to adult-use and medical markets worldwide. Since, KKE has grown into a premier cannabis brand and tastemaker. And those successes have attracted a leading Canadian weed company, Supreme Cannabis. Now the two are joining forces. Today, KKE and Supreme cannabis announced a five-year partnership to develop new products for Canadian and international markets. However, Wiz Khalifa’s made-in-Canada line won’t be available in the United States.
Wiz Khalifa Will Develop and Launch Premium Weed Products for Supreme Cannabis
Supreme Cannabis just inked a deal with rap mogul and aspiring MMA fighter Wiz Khalifa‘s international cannabis brand, Khalifa Kush. KKE and Wiz will provide consulting services to Supreme Cannabis. And Supreme Cannabis will become the exclusive producer of KKE-branded products in Canada. Eventually, Supreme Cannabis wants to take KKE products internationally. But the federal prohibition on weed in the U.S. means Supreme won’t expand into legal-weed states.
From the looks of it, U.S. cannabis consumers will be missing out. KKE will develop and bring to market a diverse product line. In addition to a flagship version of the Khalifa Kush strain, Supreme and KKE will develop pre-rolls, extracts, capsules and oils. Khalifa is calling the Canadian twist on KK “Kush and Orange Juice”. The strain is currently in development in Toronto, and it will be the first product released under the new partnership. Supreme will develop and produce the strain at its massive 7ACRES facility in Ontario.
Wiz Khalifa Expands Khalifa Kush Brand With Multi-Million Dollar Weed Partnership
The president and founder of Supreme Cannabis, John Fowler, said that from the moment he met Khalifa, he was “impressed by the quality and level of care and involvement Wiz had with developing the strain and working with the cultivators to continue to improve quality batch-by-batch.” Now, Khalifa is bringing that talent and expertise north.
The terms of the KKE, Supreme Cannabis partnership include giving KKE Canada 5,745,000 common shares of Supreme Cannabis and CDN$1,000,000 cash up front. KKE Canada will also receive annual royalty payments based on the performance of products developed by the partnership. The consulting agreement has a five-year term, with the option for a five-year extension.
For now, KKE and Supreme will focus on the Canadian adult-use market. Canada implemented its adult-use retail program on October 17 this year, but each province is taking its own approach. But plans are in the works to expand internationally, so long as KKE approves. As Wiz Khalifa expands Khalifa Kush Enterprises and continues growing his profile as one of the continent’s cannabis icons, Supreme Cannabis is developing its portfolio with the addition of KKE.