Jimmy Kimmel Has a 710 Segment at a Drive-Thru Marijuana Dispensary
Customers came for weed but stayed for a marijuana-themed game show.
If most of the world beyond the niche space of hardcore dabbing culture didn’t know anything about “710” it does now. That’s because Jimmy Kimmel did a whole segment on it this week.
In honor of July 10, which is rapidly becoming the marijuana world’s newest holiday, the late night show host did a deep dive into cannabis concentrates and dabbing.
Jimmy Kimmel Learns About Dabbing
Last night’s episode of Jimmy Kimmel Live! included a feature focused on all things dabbing. The segment was in honor of July 10, known among dabbers simply as 710.
As Kimmel explained, “710” derives from the word “oil,” itself a reference to cannabis concentrates. Specifically, if you flipped the word “oil” upside down, it would look like the numbers 710. Add it all up, and you get July 10 as an unofficial new holiday dedicated to dabbing.
As Kimmel joked, the entire thing sounds a lot like “somebody got high and turned their calculator upside down and now it’s a holiday.”
After explaining why 710 is the new weed holiday, Kimmel turned his attention to dabbing itself. And for that, he got some advice from a budtender at Nuwu Cannabis Marketplace in Las Vegas, Nevada.
Specifically, the budtender explained that dabbing does not refer to the dance move. Instead, as she told Kimmel, a dab is a super potent cannabis concentrate that’s vaporized and inhaled.
Marijuana-Themed Game Show at Drive-Thru Dispensary
After making sure everyone understands what a dab is and why 710 matters, Kimmel decided to have a little fun. Specifically, he and the budtender played a game called “Let’s Make a Dope Deal” with customers at NuWu’s drive-thru window.
When customers pulled up to place their orders, Kimmel talked to them. He asked if they wanted to play a cannabis-themed trivia game.
After a couple of funny questions and some back and forth with the customers, the budtender gave out prizes. Not surprisingly, many of them were humorous nods to the munchies. For example, prizes included a gallon of milk, Reese’s peanut butter cups, and a box of Hot Pockets.
You can check out the entire segment here:
The Explosive Popularity of 710 Culture
The fact that 710 is essentially a new marijuana holiday receiving coverage on a major TV network says a lot about the state of concentrates. But the explosive popularity of dabbing isn’t limited only to culture. It’s also evident in actual stats coming out of the legal marijuana industry.
According to a report published in September 2018 by Arcview Market Research and BDS Analytics, concentrates are the fastest growing product category in the entire cannabis industry.
In the second half of 2018 alone, concentrates sales were expected to spike by 49 percent, climbing as high as $2.9 billion in total.
Given the rapid and ongoing growth in concentrates sales, analysts working on the report said that concentrates are on pace to become the second most popular category, lagging behind only cannabis flowers.
“As the cannabis industry matures, we’ll likely see new product categories catch fire with consumers,” Arcview CEO Troy Dayton said last year when the report was published. “Concentrates are the first category to do that, but it’s just the beginning of a revolution in how cannabis is consumed now that it’s becoming legal around the world.”